McKinsey & Company recently published findings from its February 2010 survey on “How Companies Manage Sustainability.” Nearly 2,000 executives from a wide range of industries and regions participated. A highlight statement from the survey is that “most companies are not actively managing sustainability, even though executives think it’s important to a variety of corporate activities.”
This gap is attributed to no clear definition of what sustainability means, and as a result, only 30% or the respondents indicated that they “actively seek opportunities to invest in sustainability or embed it in their practices.”
The survey found that respondents framed sustainability in the following way: 55% as an environmental management issue; 48% as a governance issue; 41% as a societal issue; and 56% indicated they define sustainability in two or more ways. Only 6% said that sustainability is both a C-suite priority and that it was formally and effectively embedded in its business practices. Read More