3.26.2010

An Externalities Framework to Develop Sustainability and CSR Strategies

Since the 1987 Brundtland Report, which put sustainability on the business map, the Rio Conference in 1992 and its famous declaration, and the concept of a “triple bottom line” put forth by John Elkington in 1994, issues related to sustainability have expanded as a central topic in corporate boardrooms and business strategy. Along the way, sustainability ideas and concepts have morphed into the broader area of corporate responsibility (numerous terms are used to describe this: corporate citizenship, corporate social responsibility, and social responsibility).

As an important and rapidly evolving area, there is a wild-west quality to defining, executing, and measuring sustainability and CSR initiatives. Commonly identified sustainability issues include: reduction of energy use, carbon-generation, waste, etc. Some CSR norms, sustainability issues, child-labor issues, and good EHS practices have gained general acceptance—but CSR, especially, is still a very fluid area. The CSR (or SR) ISO activities (ISO 26000) might help, but it will take many years for this to fully flesh out. Read More

2.25.2010

Bringing a New Initiative to Life

Documents such as ISO 31000:2009, discussed in an earlier blog post, present a good example or framework for improving organizational effectiveness and performance. Frameworks such as these are meant to be general so that individual organizations can tailor them to specific needs.

When applying a new method, approach, or system, organizations must consider numerous things in developing an implementation/integration strategy that will bring the initiative to life. One of the challenges organizations face in doing so is participation. In the management and organizational sciences, volumes are written about this subject. Some of the key points that reoccur include: Read More