11.12.2010

The New Intelligent Enterprise: What Are Your EHS/Sustainability/CSR Analytics?

Recently, more companies have focused their attention on analytics and the role that they play in reinventing company management practices. Participants at MIT’s CIO Symposium on “Emerging Stronger from the Downturn” reported an increased use of data analysis and analytics applications to “understand customers, parse trends, distribute decision making, and manage risk.”

To help managers capitalize on the ways in which information and analytics are changing the competitive landscape, MIT Sloan School of Management and the IBM Institute for Business Value have initiated a research program entitled “The New Intelligent Enterprise,” which addresses the following: Read More

7.19.2010

The Sustainability Initiative: Implementation Challenges Differ from Traditional Corporate Initiatives

Sustainability is on every corporate radar. The strength of the signal and distance from action vary. In some cases, internal task groups have been formed, sustainability risk assessments have been performed, and actions have been incorporated into operations, products, and services. In other cases, none or some of these activities have been started, or actions have not gone beyond PR drivers.

In the current MIT Sloan Management Review, Christopher Lueneburger and Daniel Goleman make a valuable contribution with a presentation of a sustainability implementation model and identification of different competencies needed at different phases of implementation. They also identify differences between traditional implementation techniques and practices in large corporate initiatives from those needed in a sustainability initiative. Lueneburger and Goleman argue that a common mistake is approaching the implementation of a sustainability initiative with the same tools and mindset used in the past, stating that sustainability is “not your father’s corporate initiative.” Read More

4.28.2010

The Sustainability “Megatrend”

It’s common knowledge that sustainability is a big deal. It is a multidimensional issue that impacts all sectors of society. Companies wrestle with how they are going to respond beyond the obvious of energy conservation and waste reduction, when sustainability begins to blur with corporate social responsibility (CSR).

Some direction and insights are provided in an excellent article, “The Sustainability Imperative: Lessons for Leaders from Previous Game-Changing Megatrends,” by David Lubin and Daniel Esty. This article frames sustainability in ways that allow organizations to take actionable steps to impact their sustainability efforts (Harvard Business Review, May 2010).

Many readers are familiar with Esty’s landmark book, Green to Gold, and his work in the environmental policy arena. He evolves the ideas presented in Green to Gold in the “Sustainability Megatrends” article. Lubin and Esty assert that the current sustainability movement can be viewed as a megatrend, as popularized by John Naisbitt in 1982. As such, there are lessons that companies can learn by examining other megatrends, such as IT and quality. Read More