4.30.2010

Building the Sustainability/CSR Department and Personnel Competencies

With the increasing need to address Sustainability and Corporate Social Responsibility (CSR) issues, organizations are faced with several options on how to proceed in developing their internal capabilities.  Beyond their sustainability and CSR strategy, there are nuts-and-bolts issues to consider, such as who will lead the effort and how to build the team or department.

A common starting place is to tap the EHS department and their personnel.  The logic for this is strong given how central EHS is to sustainability and CSR.  While the EHS function and its personnel are a good starting point, sustainability/CSR quickly encompasses areas in the organization well beyond EHS.

The C-suite needs to consider how it is going to identify and develop its people who lead and manage sustainability/CSR.  In the case of EHS professionals, those competencies and skills go beyond their solid technical foundation. Read More

4.28.2010

The Sustainability “Megatrend”

It is common knowledge that sustainability is a big deal.  It is a multidimensional issue that impacts all sectors of society.  Companies wrestle with how they are going to respond beyond the obvious of energy conservation and waste reduction, when sustainability begins to blur with corporate social responsibility (CSR).

Some direction and insights are provided in an excellent article, “the Sustainability Imperative: Lessons for Leaders from Previous Game-Changing Megatrends,” by David Lubin and Daniel Esty.  This article frames sustainability in ways that organizations can take actionable steps to impact their sustainability efforts (Harvard Business Review, May 2010).

Many readers are familiar with Esty’s landmark book, Green to Gold and his work in the environmental policy arena.  Ideas presented in Green to Gold evolve in the Sustainability Megatrends article.  Lubin and Esty assert that the current sustainability movement can be viewed as a megatrend as popularized by John Naisbitt in 1982.  As such, there are lessons that companies can learn by examining other megatrends such as IT and quality. Read More